Compete concluded then (November), that “part of the application appeal may be how easy it is to find and add them to the iPhone.” By controlling distribution of applications, Apple has made it simpler for users to find and install apps on their phone platform. Clearly, there must be some market for this $0.99 app, but it is also the type of silly/useless application that pushes down the good stuff while raising the noise level and might ultimately lead the iPhone application platform down the same path that Facebook’s has taken.Ī recent survey from Compete found that 45% of iPhone owners had added 11 or more apps from the App Store. The number one paid app right now in the iTunes App Store is iFart Mobile ( iTunes), an application that simulates farting noises. We’re seeing it on Facebook, where the number of apps continues to grow steadily, but user engagement has leveled off.” (Note: there are about 5,000 new apps on the Facebook platform since November 30 when we ran that post, according to Adomonics numbers.) As more and more developers flock to these platforms to try to make a quick buck, the noise level inevitably rises.
“Though there are clearly many differences (iPhone developers can charge for apps, for example, and iPhone users, since they paid for the phone and monthly service, are likely more willing on the whole to pay for apps), there are also similarities, so the comparison is warranted. “The comparison with the Facebook platform is unavoidable,” we wrote in November. In November we reported that the iPhone platform had crossed the 10,000 app mark, but we wondered how many are really worth your time. The same thing looks like it might be happening with the much vaunted iPhone platform.
Eventually, people who were once heavily invested in the success of the Facebook platform actually declared it dead.
We started seeing app fatigue set in less than a year after the platform’s launch when there were just over 15,000 total applications - there are now over 53,000 apps on the Facebook platform, according to Adomonics.įacebook has done some things to try to address the app fatigue and discovery issues - via design tweaks and rules on how apps can spread, but nothing has so far worked very well. Subsequently, a huge number of applications were created on the platform and users were faced with a rising tide of apps that demanded their attention. When the platform launched, there was a huge amount of buzz around the potential for advertisers and app developers. That in turn leads to increased selectivity and the potential for people to dismiss the entire platform as just a collection of trivial time wasters. Once the number of apps hits a saturation point, people start feeling overwhelmed by the sheer number of applications they’re presented with in the given app store or application gallery. The flood of applications that inevitably follows the launch of a hot new web app platform leads to what we’ve termed app fatigue. as a result the good applications get obscured, and people lose interest because discovery becomes such a big problem. the platform is flooded with applications, most of which are silly or useless, 4. the platform launches amid a lot of hype, 2. The life cycle of a new hot web application platform looks something like this: 1.
0 kommentar(er)
